Category: Blog

A Beginner’s Guide to Video Marketing (Part 1/2)

Did you know adding a video on your landing page can increase its conversion rate by up to 80 percent? In fact, 66 percent of people say they prefer watching a short video to learn about a product or service...


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9 (Simple) Steps To Build a Strong Brand Identity (Pt 3/3)

Read the previous part of this three-part blog: 9 (Simple) Steps to Build a Strong Brand Identity (Pt 2/3) 7. Personalize your campaigns Personalizing your marketing campaigns will make your audience believe that you know who they are, what their...


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9 (Simple) Steps To Build a Strong Brand Identity (Pt 1/3)

Tomorrow isn’t guaranteed for the majority of the businesses; not at least with what the world witnessed since the outbreak of the pandemic with so many businesses shutting permanently. However, strong brand identity does qualify as a ticket for an...


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8 Reasons Your SEO Strategy Isn’t Working (Pt 2/2)

Read the previous part: 8 Reasons Your SEO Strategy Isn’t Working (Pt 1/2) You didn’t spend on technical SEO SEO is much more than just about content and backlinks. Technical SEO is incredibly important. Steps like fixing duplicate content issues,...


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8 Reasons Your SEO Strategy Isn’t Working (Pt 1/2)

You even hired an SEO company Canada based for consultation. They gave a few tips. You implemented those tips – and still, nothing better happened. Your SEO strategy isn’t working. Your website ranks low on SERP for relevant keywords and organic...


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How to Close More B2B Deals Without “Selling”? (Pt 1/2)

Yes, a business needs revenue to grow and sustain. So, companies generally prioritize sales atop. But, at times, that can be a mistake. Focusing too much on sales can be counter-intuitive. Especially today when competition is high and consumer behavior...


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