Say you Googled something. Now, on the result page, what are the chances that you will click on a URL/website that you recognize vs. a URL/website that you don’t know? Likely, very high! Better brand positioning in context to awareness...
When the pandemic was declared and countries started implementing lockdowns, (big) business loss was inevitable across industries. In that rush, many business owners made some decisions assumingly in interest to stay liquid. One of those decisions was ending the relationship...
Lead generation has its challenges. But once you have acquired an MQL aka Marketing Qualified Lead, turning that into a Sales Qualified Lead (SQL) isn’t as easy as many people assume. If anything, this is more challenging. After all, it’s...
You have likely searched for “how to create high-quality content” numerous times. After all, that’s what the search engines want you to do: Create high-quality content. But as we mentioned in one of our previous posts, the term “quality” is...
You understand the basics of search engine optimization very well. You’re aware of structured markups, First Input Delay (FID) and other technical aspects. And you have even implemented all that you know of SEO on your site. But here’s what...
In the previous post of this 3-part series, we covered how business owners can smartly price their products to boost online sales. We also discussed the need to update marketing copies based on the requirements and challenges of the now....
In the previous post of this 3-part series, we discussed how business owners – the e-commerce businesses – must fix their high cart abandonment rate. Cart abandoners are the low-hanging fruits that can be easily re-engaged and converted on the...
The COVID-19 helped Walmart increase its US e-commerce sales by 97 percent in the second quarter. In fact, per the US Department of Commerce, the e-commerce sales in the country grew more than 30 percent between Q1 and Q2 of 2020. That...
In the previous parts, we discussed how creating an insufficient amount of content and having friction in communication between you and your audience can hurt your marcom, resulting in long-term challenges. If you didn’t read it, please go here and...
