Category: Blog

5 Marcomm Mistakes That Can Cost You Big (PART 2)

In the previous part, we touched how it’s so easy to misunderstand and mis-execute topical marketing. And this is a big blunder than can really land any brand in hot waters. We also covered the drawbacks of an inconsistent brand...


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5 Marcomm Mistakes That Can Cost You Big (PART 1)

Imagine it being this simple: Everything you want your business to achieve, it all can be achieved with effective marketing communication. Of course, your product ought to be worthwhile. (Although there are numerous examples of brands winning big in the...


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Restarting Business in a Pandemic: Here’s How to Win

It hasn’t gotten any better. We’re still very much in the middle of a pandemic. But then there’s only so long a business can pause. Owing to the piled up economic losses, businesses around the world are slowly restarting. While the...


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6 Social Media Marketing Mistakes to Avoid in a Recession [PART 1]

The changing times demand changing strategies. And we’re in a similar position right now wherein your social media marketing strategy demands an overhaul due to the pandemic and economic downturn. Consumers’ purchasing power has declined; their consumption and browsing patterns...


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