Read part 1 here: 13 Best Digital Marketing Books You Must Read in 2022 (Pt 1/2) 8. ‘Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques’ By Mike Grigsby The world of marketing analytics can be intimidating,...
In the glam of Instagram and LinkedIn, emails may look stale. But email marketing remains just as critical for effective communication, conversion, and brand building. Just ask any digital marketing agency in Canada. Did you know every $1 spent on...
Marketing-driven growth doesn’t have to be slow. Not at least if you have deployed smart growth hacking measures. An effective growth marketing strategy can skyrocket your small business, enabling it with unimaginable growth and dominance. Admittedly, aggressive cost optimization isn’t...
In the first of this two-part series, we touched on why video marketing is so important, what types of videos you can create to achieve better ROI, and how you can create videos. If you didn’t read it yet, check...
Ask any digital marketing company in London, or anywhere in the world, if lead generation is easy. The answer will unequivocally be a big NO. Sure, you can spend $1000 on Instagram ads to generate 5 leads. But is that...
There’s no magic pill for SEO. The top sites you see that consistently rank higher on SERP for competitive keywords is a result of years of hard work in creating outstanding content, building links, and following the SEO fundamentals. Ask...
In a competitive market, even small mistakes amplify in impact to create big upsets. This applies well with social media marketing. When you have thousands and thousands of brands competing to grab consumers’ attention, even a small mistake in your...
If you’ve been in the SEO game for some time, you would know getting organic backlinks is a complete pain. It takes a lot of time and effort. And even with that investment, you’re not sure whether you will get...
Content is integral to your SEO efforts. No matter how strong your technical SEO is, if the content fails, everything else will fall as well. This is why it’s essential to steer clear of the basic content development mistakes so...
