Category: Blog

Lead Generation: 7 FAQs for a Complete Beginner

If you’re just starting on your marketing journey, you may have several questions in mind regarding lead generation. Admittedly, while as basic as this lead gen concept may look, it has its nuances, which makes it challenging. So, having a...


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A Quick Guide to Create Impactful Meta Tags in SEO

In addition to the title and description, there are several other meta tags in SEO you should also focus on. Like heading tags, schema markup, viewport meta tag, image alt attributes, and more. In this quick guide, we'll just focus...


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5 Tips to Assess the Quality of Your Blog Posts

The word “quality” is quite subjective. The content that we find great, you might not necessarily like it. However, there are ways to quantify and objectify the quality of the content. And it’s important for businesses to go through such...


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A Beginner’s Guide to Email Marketing

In the glam of Instagram and LinkedIn, emails may look stale. But email marketing remains just as critical for effective communication, conversion, and brand building. Just ask any digital marketing agency in Canada. Did you know every $1 spent on...


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3 Marketing Mistakes Many Healthcare Startups Make

The dynamics in the healthcare sector are unique. This makes marketing quite a challenge for startups in this industry. For instance, your messaging and response time can be critical to someone’s life. There are ethical standards that you must follow....


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5 Tips to Convert Facebook Ad Leads

You ran an excellent Facebook ad campaign. It brought you many leads. But now what? Those leads won’t automatically convert. Just because someone gave you their contact details does not mean they would purchase from you. (Just ask any SEO...


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