Budget optimization is one of the key priorities of top digital marketing companies London, Kolkata, or anywhere in the world. There’s a good reason why! Ensuring your digital marketing spending is going in the right direction unlocks you better opportunities...
Ask any digital marketing company in London, or anywhere in the world, if lead generation is easy. The answer will unequivocally be a big NO. Sure, you can spend $1000 on Instagram ads to generate 5 leads. But is that...
Read part 1 of this two-part post: How to Find Content Ideas That Help Your Site’s Ranking? (Part 1/2) SERP (and Competitive) Analysis Once you have the keywords with you, time now to do SERP and competitive analysis. Simply search...
There are countless guides on how to find content ideas. But here’s a thing: There’s a big difference between just finding content ideas AND finding content ideas that help your site rank higher on SERP. Sure, for instance, a casual...
You’ve heard about them so many times that they are almost boring now. But these digital marketing tips are also incredibly important to achieve your digital goals… especially in 2021 when the entire world has changed due to the pandemic...
Did you hear about Google’s SMITH algorithm? It’s a new model that helps the search bots understand entire documents. The SEO community is also waiting for the roll-out of Google’s much-talked-about new page experience signals. It is expected to happen in May...
Digital marketing dos are always discussed. From a digital marketing company in Kolkata to that expert in San Diego, they all discuss the things you should do to improve your digital marketing outcome. What gets overlooked is the don’ts. And it’s a...
Say you Googled something. Now, on the result page, what are the chances that you will click on a URL/website that you recognize vs. a URL/website that you don’t know? Likely, very high! Better brand positioning in context to awareness...
You have likely searched for “how to create high-quality content” numerous times. After all, that’s what the search engines want you to do: Create high-quality content. But as we mentioned in one of our previous posts, the term “quality” is...
