In addition to the title and description, there are several other meta tags in SEO you should also focus on. Like heading tags, schema markup, viewport meta tag, image alt attributes, and more. In this quick guide, we'll just focus...
The word “quality” is quite subjective. The content that we find great, you might not necessarily like it. However, there are ways to quantify and objectify the quality of the content. And it’s important for businesses to go through such...
A lot has changed in the SEO landscape. Link building, in particular, has seen a significant transformation. No more is it about getting as many backlinks from third-party sites as possible. If anything, such an approach will do more damage...
With traditional marketing channels rendering ineffective due to the pandemic, brands are turning towards influencers. Influencer marketing isn’t new. It has made a big noise over the past few years. (In fact, by 2021, the influencer marketing industry was expected to...
There are countless guides on how to find content ideas. But here’s a thing: There’s a big difference between just finding content ideas AND finding content ideas that help your site rank higher on SERP. Sure, for instance, a casual...
“Invest in video marketing!” For long, this was the go-to tip of every marketer and the best digital marketing companies in Kolkata and across the world. Those brands that rallied behind it saw exponential growth, while others struggled. Today, the digital...
If you didn’t read the previous post, please check it out here: Increase Website Engagement in 2021: Why and How (Part 1/2) Here are the next 3 tips to increase website engagement: 3. Publish High-Quality Content For Website Engagement Imagine...
You know the basics of e-commerce SEO… Optimize the meta tags, improve URLs, push unique product descriptions, and so on. But when you’re looking to increase sales, just these basics won’t check the box for you. You need to adopt...
Digital marketing costs money… But then it doesn’t have to burn your bank account. This is especially important for the startups and SMEs who do not necessarily have a lot to spare in the first place. There are ways how...
