If you’re just starting on your marketing journey, you may have several questions in mind regarding lead generation. Admittedly, while as basic as this lead gen concept may look, it...
Read part 1: 8 Things Missing in Your Digital Marketing Strategy (Pt 1/2) 5. A/B testing There’s a reason why some of the leading B2B and B2C brands are spending...
You have a digital marketing strategy in place… But it’s not working so well, is it? It’s not driving the kind of results that you were hoping for. Now, you’re...
In addition to the title and description, there are several other meta tags in SEO you should also focus on. Like heading tags, schema markup, viewport meta tag, image alt...
The word “quality” is quite subjective. The content that we find great, you might not necessarily like it. However, there are ways to quantify and objectify the quality of the...
In the glam of Instagram and LinkedIn, emails may look stale. But email marketing remains just as critical for effective communication, conversion, and brand building. Just ask any digital marketing...
App Store Optimization (ASO) is to app stores what Search Engine Optimization is to search engines. While they may share a few fundamentals, the dynamics are much different when it...
The dynamics in the healthcare sector are unique. This makes marketing quite a challenge for startups in this industry. For instance, your messaging and response time can be critical to...
You ran an excellent Facebook ad campaign. It brought you many leads. But now what? Those leads won’t automatically convert. Just because someone gave you their contact details does not...
