Launching a website can be exciting. After all, your business finally has a digital presence (or maybe the website itself is a business). In any case, it’s just the start of a long battle ahead; a battle to attract more...
If you’ve been in the SEO game for some time, you would know getting organic backlinks is a complete pain. It takes a lot of time and effort. And even with that investment, you’re not sure whether you will get...
What would have otherwise opened a flood of sales during the festive season, it turned out to be a complete nightmare for the brand. Whether you loved the ad or had objections – that is secondary in the present context....
Branding is everything now… And that already sounds like old news. But, while you have been told countless times that you should build a brand for your business, little has been cleared “how”. There are many dynamics in building a...
Owing to the COVID-19 pandemic and economic downturn, the consumption behavior of your customers has changed - and so has their financial standing. This demands a (dramatic) change even in your digital marketing strategy. At present, people aren’t necessarily looking...
Instagram seems to be going the Facebook-way, cutting back on the organic reach of posts, likely to push its ad program. While a spokesperson from the photo-sharing app has dismissed it, the feeling among the social media management companies in...
You think that it’s helping you. But, in reality, that optimization technique is destroying your website's ranking on SERP… as well as your all SEO dreams. Over a decade, the dynamics of SEO has changed big time. Unfortunately, those old...
